SOFY - LOCKED IN
SOFY is a new ladies hygiene company on the market with leading edge tech and they really wanted Australia to know. But, most sane people don't really find pad technology all that interesting.
The idea was pretty simple - create a demonstration that was different and took itself less seriously. So we literally brought it to life. The pad? A literal padded cell. The period? Little red people wearing little red suits. Trap them in there and let them go a little bit nuts.
“We found five incredible improv actors, put ‘em in velour suits, stuck ‘em in a box for 6 hours and watched the hilarity unfold.”
