BONDS - BUSH LAND
For the first Women’s only release of Bonds Originals we created a different kind of chick flick. The film shot by fashion director, Gracie Otto, features an all-female cast of six including Thelma, the very real (and really quite friendly) huntsman spider. The music for the spot was created by Kiwi artist, JessB.
Set in Australia's iconic Blue Mountains, or "Bush Land" as it’s cheekily named in the film, it follows a traveller, played by Indigenous model Zhoe Trotter, on her quest to find The Queendom. There she joins a community of strong women who look out for one another (some literally), chop wood with attitude and crack nuts - all in Queen-like style.
We created a whole ecosystem for the campaign including OOH, in-store activations, influencer content and interviews with Queens around Australia.
