LIQUID I.V. GLOBAL CAMPAIGN
“Tear Pour Live More” is a new global brand campaign for Liquid I.V. with a :60 anthem, new design system and OOH campaign. Liquid I.V is a pioneer in the powdered hydration space but a lot of people still don’t know how to use the product so we launched the campaign in two parts - an OOH campaign that ritualized the use of the product and an accompanying film campaign that extended the idea, showcasing the feeling of extraordinary hydration.
Directed by Julien & Quentin | Produced by Magna | Cinematography by Tim Lorentzen
Music by Pharrell Williams | Starring Will West & Ella Martine | Created at Anomaly | Shot in Santiago, Chile
Photographed by Peden & Munk in Malibu, California