FP MOVEMENT CAMPAIGN
FP Movement is Free People’s activewear brand, inspired by vibrant colors, energetic silhouettes, and a desire to remain unapologetically unique. We created their first big brand campaign - STAND OUT NEVER STILL to reflect just that. And we did it with a classic metaphor: A badass pink sheep named Tilly who breaks out from the status quo, to find her own herd. Tilly is a legend, an inspiration, a reminder to be who you are.
Our human talent included 5 amazing Olympic hopefuls:
Dominique Ruotolo, Annie Kunz, Jess Hunter, Jessie Knight, and Quanesha Burks.
Directed by Diego Contreras | Cinematography by Marcell Rév | Produced by Lovesong
Edit by Nick Rondeau | Photographed by Frankie Carino | Created at Anomaly