SKITTLES x SLURPEE
Slurpee and Skittles are two brands known for being wildly unpredictable. So when they came together for a flavour collab, we needed to do something…weird.
Enter Gary Spivey. Celebrity Psychic Medium and Healer from Los Angeles. We flew him over to Aus and had him star in our campaign. We even used his powers in a mobile game - if you can out predict him, he’ll give you a prediction for 2020.
We were working with a budget that matched our trust in Gary’s predictions (somewhere between not much and none) so we really leant into that.
*SPOILER ALERT* He didn’t predict Covid-19.
There were a bunch of different experiences and outcomes for players.
The screen recording above is just a selection of them.