LUCKY CHARMS
Lucky the Leprechaun and his magical Lucky Charms are hugely nostalgic across the USA. Since he and I met, he’s been a very busy little dude. I’ve sent him to space with NASA, turned him into a popstar with Universal Music and even created his entire backstory with an illustrated Children’s Book.
NASA x LUCKY CHARMS
To launch a new range of NASA themed charms we sent Lucky on a slow-speed chase in space.
MAGICALLY DELICIOUS:
THE ALBUM
How do you expand your brand beyond the breakfast table? You create an album of ridiculously addictive earworms.
We worked with the geniuses at Universal Music to write eight killer tracks - each ‘charm power’ was brought to life with its own musical genre.
We made an animated lyric video and a bedazzled rainbow microphone so kids could sing along. It even autotuned their voice to sound like Lucky the Leprechaun. Not annoying for parents. At all.
